Selling a Wrigleyville condo

Listing a Wrigleyville Condo


John’s Wrigleyville condo with private roof deck held a lot of fond memories over the years, but when it came time to put his 2 bed/2 bath condo on the market he chose Natalie to manage the listing.

In addition to achieving both his goals from a timing and pricing standpoint, John requested the Real Estate with Purpose donation be made to the American Brain Cancer society in honor of a close friend

Selling a Lincoln Park condo

Selling a Condo in Lincoln Park

Bryce’s bachelor pad had turned into a rental property after he became married with children.  After the demands of managing the periodic needs of tenants became too much of a time constraint, he connected with Natalie to put the 2 bed/2 bath Lincoln Park condo on the market.

1 day and at 98% of original asking later, the property was under contract and a Real Estate with Purpose donation to Chicago Children’s Charities was made in recognition of Bryce’s long-term involvement with the charitable organization.

The Steps to Selling a House

“Location, location, location,” are the three most overused words in Real Estate.  Every potential seller considering putting a house on the market quickly realizes that there can be only one best house on the block, only one best block in the neighborhood, and only one best neighborhood in the community.  Everyone else has to identify what makes their house have potential and then take the steps necessary to ensure buyers see that potential immediately.

The challenge with Buyers in the market for a new home is this: they are straddling a line between taking a logical approach through the home buying process (What is the price? How many bedrooms?  How many bathrooms?  What about parking?), and relying on their imagination to dream up a potential future (Could I live here?  What do my weekends look like?).

For us to be effective in listing your home in today’s Chicago real estate market we need to effectively market to both sides of the buyer’s mindset.

Natalie Smith

@properties Real Estate Agent

Addressing the Practical Home Buyer

Establishing Price

Understanding the local real estate market and pricing accordingly will ensure your listing is quickly moved into a Buyer’s consideration set for future showings

Sharing Features

Accurately capturing the key features of your property (beds, baths, parking, square footage, etc.) will provide the initial data points that Buyers initial seek out when deciding to move forward with scheduling a showing.

Identifying Issues

Knowing in advance where potential issues lie in your listing will give you the ability to either fix prior to the first showing, or allow you to control the conversation by acknowledging them before being uncovered by the Buyer’s team

Enhancing the Idealism of your Home

Selling the Lifestyle

Painting a picture of the life that comes with your house can help potential Buyers start to visualize how living there could impact their own lives.  This is as simple as spelling out where you get coffee or the route you take on a morning jog


Highlighting Amenities

What are the extra features that go beyond the number of beds and baths?  Maybe it’s your home’s backyard, or the workshop you’ve built in your basement – identifying differentiates your place could be the difference between ‘liking’ or ‘loving’ your listing



Occasionally, a listing requires more than words to help Buyers to see the true potential.  That is when we discuss the pros and cons of staging to help create a vision for the potential lifestyle your home can create.


What are the steps to selling a home?

Just as buying a house is the largest purchase you’ll ever make, selling a house brings with it it’s own special considerations.  While the hope is that everyone of us has the best house on the best block in the best neighborhood, the reality is that to get the highest price possible for your house you need a strategy that considers timing, market conditions and preparation.  The more you can do to set your home apart from the competition, the less time you are likely to spend on the market.

Below are some of the main steps to selling a house that you will want to consider prior to putting your house on the market:


De-clutter Your House

Walk through your home, room-by-room, and determine what can stay, what should be moved to storage and what can be donated to local charities.  Pay careful attention to frequency areas of home storage and display such as closets, bookshelves, and the countertops in your kitchen and bathrooms



Limited storage in a home is an immediate red flag to certain buyers.  You will want to go through your pantries and closets and give away, throw away and put away everything you don’t need.  In the bedroom closets, hang your clothes neatly to demonstrate ample space.  Clear items off the closet floors.  Reorganize and clean out your kitchen cabinets, line up your glassware and cleanly stack your dishes.  Organize all drawers in your kitchen and bathrooms – including your junk drawer.  You never know where a potential buyer is going to peek!


Do it yourself, or hire a cleaning service.  Give your home a thorough, deep cleaning from top to bottom.  You’ll want to make sure you get to the windows, upholstery and carpet, as well as the refrigerator and oven (which is another place buyers will snoop).


A quick fix to home renovations is a simple, fresh coat of paint.  It costs very little, and can enhance the appearance of your home rather quickly.  You’ll want to make sure your walls are painted in neutral colors, so consult your agent for recommendations if you aren’t sure.

Brighten Your Home

If you are looking for ways to give the impression of space in a home, look no further than light.  Make sure that every room in your house has sufficient light throughout the day.  As part of getting your house ready to show, wash your windows, raise your blinds and turn on the lights.  In dark rooms, add table and floor lamps to brighten up the corners.

Maintain the Exterior

Whether you own a townhome, a single-family home or a two-flat, maintain your lawn and landscaping.  Shovel snow and remove ice from walkways in the winter months.  Make any balconies, decks or patios welcoming with plants and flowers.  If you are selling a condo, pay attention to the area at the front entry.  Do your best to keep it clean, and ask for your neighbors help in doing the same while your apartment is for sale.

Make Repairs

Before taking on a large-scale home improvement project, you’ll want to consult with your agent.  However, easy repairs like spackling, painting, leaky faucets and burned out light bulbs should be addressed before showing a house to prospective buyers

Remove Personal Property

If certain pieces of property like window treatments, shelves or light fixtures are not part of the sale, move them to storage and replace them with an attractive alternative before you show your home.

Remove Pets

Keep your dogs, cats and other pets out of the home prior to showing to a prospective buyer.  Hide food and water bowls, as well as conceal litter boxes.  Have your home professionally cleaned if there are lingering animal odors in the house.

Hire a Home Inspector

Best to know where the issues are with your house in advance, so bring in a professional, licensed home inspector in advance of listing your home.  This will allow you to know where the problem areas are, and make any necessary repairs before buyers identify them as an issue.

Disclose Everything

The law requires sellers to disclose any existing structural and/or mechanical problems in the house, as well as flooding issues, any known lead paint, information on radon within the house, and other known defects to potential buyers.  Not sharing this information with potential buyers can lead to much more serious legal issues than the problem itself.